Zipporah Porton

1826 Ashland Avenue • Evanston, Illinois 60201 • 310.308.5992 • zipporahp@gmail.com

Download resume or read below.

EXPERIENCE

closerlook, inc., Chicago, IL, 2013 to present

Associate Creative Director, February 2017 to Present

Serves as the creative lead for two high-profile pharmaceutical brands.This includes writing and editing content, leading a team of up to 10 other employees and guiding a project from inception to completion.

  • Oversees all deliverables from start to finish, including planning, timelines, project brief creation, writing, design and execution for two established pharmaceutical brands. •Sits on the Creative Leadership Team to develop and implement client-facing creative strategy as well as budgetary planning, resource allocation and long-term company goal setting.

  • Regularly presents deliverables to clients, and represents brands in regulatory meetings.

  • Performs additional duties, as-needed, of writing, editing, strategy and proofreading on various brands.

  • Manages four direct reports.

Senior Writing Director, April 2016 to February 2017

Served as the writing lead on both HCP- and patient-facing brands for a high-profile pharmaceutical client.This included writing and editing content, working with a team of up to 5other employees and executing a project from inception to completion.

  • Oversaw all projects for specific brand, both HCP- and patient-facing.

  • Managed two copywriters.

  • Helped train new writing directors.

  • Presented deliverables to clients on a regular basis, and represented brands in regulatory meetings.

Writing Director, January 2015 to April 2016

Managed writing tasks for multiple pharmaceutical clients and a variety of disease states.

  • Worked closely with art directors to ensure visuals and copy worked together to deliver messaging that appealed to the client while adhering to regulatory and legal requirements.

  • Directed a variety of writers to create high-quality content.

  • Managed two copywriters.

  • Wrote copy for HCP-facing emails, websites,interactive articles, video scripts and display ads.

  • Helped launch digital marketing materials for a newly approved drug, including a Now Approved website, Now Available website, fully branded HCP website,email campaign and display ads.

  • Edited websites created in Adobe Experience Manager.

Copywriter, March 2013 to January 2015

Wrote and edited content for a variety of pharmaceutical and healthcare-related clients. This included email communications, websites, print pieces and display media.

  • Wrote scripts for HCP facing videos.

  • Conducted interviews with high-profile HCPs for monthly health insurance newsletter.

  • Annotated documents with appropriate references and footnotes.

  • Helped write and edit company’s annual holiday vide.

Freelance Writer and Editor, MAy 2002 to Present

Write and report features, press releases, bios, blogs and online content for print publications, website sand public relations needs.

  • Pitch ideas, interview sources, research, report and edit stories on deadline.

  • Works have appeared in Chicago Agent Magazine, Live & Play, CMA Today, NAHB, Venus Zine, Green Business Quarterly, Green Building + Design, Profiles, Hispanic Executive, Luxury Home Quarterly and Luxury Home Canada.

  • Blogs and online content have appeared on CastinoPainting.com, BusinessOpportunity.com, GetInterchange.com, Aerys.comand Paybasics.com.

  • Press releases completed for Taylor Johnson Public Relations, @properties, Hidden Soles and Load Delivered Logistics.

Senior Web Content Editor, December 2011 to March 2013

Cancer Treatment Centers of America, Schaumburg, IL

Wrote, edited and uploaded content for healthcare company’s website. Wrote blogs, newsletter articles and assisted with creating new and fresh ideas to attract new patients.

  • Wrote bios for doctors and other clinicians.

  • Worked with legal department to insure that the content is accurate and appropriate for the audience.

  • Wrote a weekly blog and a monthly newsletter about cancer-related topics.

  • Designed a new newsletter format to be sent out to over 35,000 recipients.

  • Created original content for cancer center.com related to types, stages, diagnosis and treatment of cancer.

Senior Editor, Online Content, January 2011 to August 2011

Questar/New Dimension Media, Chicago, IL

Planned and implemented original content for company’s websites and social media campaigns, as well as directed internal communications and assisted with external communications.

  • Created original content for three corporate and community websites focusing on education and film distribution.

  • Led a team of employees to design and implement a new community website.

  • Launched and maintained company’s social media presence, including two separate Twitter and Facebook accounts.

  • Wrote and edited company’s intra-office communications, and assisted incomposing and editing external communications.

  • Created email campaigns and newsletters for existing and potential clients.

  • Updated websites and added content through ExpressionEngine content management system

Senior Editor, September 2007 to January 2011

Chicago Agent and Miami Agent, Chicago, IL

Oversaw and edited all materials for biweekly (Chicago Agent) and monthly (Miami Agent) print publication and weekly email newsletter.

  • Wrote stories, introductions, editor’s notes, press releases, email campaigns and brochures.

  • Developed marketing copy and assisted in initiating campaigns.

  • Pitched story ideas and worked with numerous freelancers and contributing writers to create features and special issues.

  • Created and implemented editorial calendar while following budgetary concerns.

  • Planned events and gave welcoming speeches.

  • Managed a staff of employees and interns.

  • Coordinated cover photo shoots and specialty issue photo needs.

Script Reader, August 2002 to May 2008

Various Production Companies, Los Angeles, CA

Read submitted books, film scripts and TV scripts for numerous production companies to consider for feature production.

  • Reviewed and wrote complete synopses, criticism and suggestions for production consideration.

  • Worked on a freelance basis for Paramount’s Robert Cort Productions and James Cameron’s Lightstorm Entertainment.

EDUCATION

Masters of Fine Arts: Playwriting, School of Theatre,
University of Southern California, Los Angeles, CA, 2002-2004

  • Class valedictorian

  • Served as teaching assistant for undergraduate theatre courses.

  • Selected to have a full production of full-length play, Faith and Family as a part of the Under Construction Theatre Festival.

  • Wrote and produced one-act play, Breakfast, for MFA one-act play festival.

  • Assisted in producing and marketing MFA one-act play festival.

Bachelors of Arts: Dual degree in Art History and Film, Washington University in St. Louis, St. Louis, MO, 1994-1998

  • GPA: 3.86/4.0

  • Member Golden Key National Honors Society

  • Varsity swimmer

  • Graduated with College Honors

  • Dean’s List

SKILLS, AFFILIATIONS,AND INTERESTS

  • Computer skills: Proficient in both Mac and PC operating systems. HTML, Adobe Photoshop, Adobe Acrobat, InCopy, Constant Contact, MS Office, Google tools, social networking and blogging sites, and video players.

  • Experienced with custom content management systems, as well as Adobe Experience Manager, ExpressionEngine, SiteCore and WordPress.

  • Styles: Experienced with AP, AMA and Chicago styles